PROMOTE YOUR BUSINESS AT THE AVON POOL
AND REACH 80,000 ANNUAL VISITORS!

“The [XYZ Company] Avon Aquatic Facility”

(A 10-year agreement)

Exclusive Naming Rights to the Pool for at least the next 10 years. At this level, your organization will become the talk of the town for its contribution to the most exciting community development project in decades.

As Naming Rights Sponsor, your organization will enjoy a wealth of exposure:

Brand Exposure

• Company name/logo on all street signage outside of the facility
• Company name/logo on main building
• Company name/logo on all pool collateral, including pool passes, employee uniforms, interior signage, etc.

Additional Exposure

• Your organization will be included in all media & publicity (print, web, outdoor and/or broadcast media)
• You’ll have a designated area at the pool to showcase your products, services or programs
• You’ll be able to exhibit at all organized competitive events
• Your organization will have access to the facility for company-related promotions
• Your company receives a half-page space in annual pool mailings to residents
• You’ll receive exposure in event programs associated with pool-related competitive events

Value-Added Benefits

• Your company receives 25 complimentary pool season passes
• Your employees will receive a 10% discount on season passes
• You’ll have the right to use the pool for exclusive corporate events during the Summer season
• You’ll have access to the pass-holder mailing list for future promotions
• Your organization will be included in all pool-related mailings (newsletters, programming guides, etc.)
• You’ll have the opportunity to supply content for any pool-related communications (newsletters, blogs, etc.)
• You’ll receive recognition in all pool-related communications, including print, social media, website, microsites, apps, supplier/staff communications, videos, advertising, etc.
• You’ll receive click-through links to designated landing pages on your company website through all pool-related electronic communications and website
• You’ll have the ability to have one company rep present at pool related planning sessions

Additionally, you can get really creative and develop year-round activation programs that will attract attention, traffic and sales to your organization!  The opportunities are endless!

“The [XYZ Company] Competition Pool”
(A 5-year agreement)

As one of the top venues for local and regional competitions, the competition pool will attract scores of swimmers, families and fans from May to September (and including off-season communications), making this sponsorship opportunity highly sought-after.

As Competition Pool Sponsor, your organization will receive:

Brand Exposure

• Company name/logo on the main scoreboard, the focal point of all competitions
• Company name/logo on all competition starting blocks

Additional Exposure

• Your organization will be included in all pre-opening media & publicity (print, web, outdoor and/or broadcast media)
• You’ll be able to exhibit at all organized competitive events
• You’ll receive ad space in any event programs or booklets associated with future competitive events

Value-Added Benefits

• You’ll receive 10 complimentary pool season passes to give away as a promotional tool
• Your employees will receive a 10% discount on pool passes
• You’ll have the right to use the pool for one corporate event during the Summer season
• Your organization will be included in all pool-related mailings (newsletters, programming guides, etc.)
• You’ll receive recognition in all pool-related communications, including print, social media, website, microsites, apps, supplier/staff communications, videos, advertising, etc.
• You’ll receive click-through links to designated landing pages on your company website through all pool-related electronic communications and website

Additionally, we’ll sit down with you to brainstorm other activation ideas that you can leverage with your sponsorship, to make the most out of those sponsorship dollars!

Activity Area Sponsorship
(A 5-year agreement)

From the Slide Zone and the Bucket Drop Fun Zone to the Toddler Sprayground Area, there are several popular activity areas that offer maximum exposure for minimum investment.

Brand Exposure

• Company name/logo showcased on a monument sign near your sponsored activity area

Additional Exposure

• Your organization will be included in all media & publicity (print, web, outdoor and/or broadcast media)

Value-Added Benefits

• You’ll receive 5 complimentary pool season passes to give away as a promotional tool
• Your employees will receive a 10% discount on pool passes
• You’ll have the right to use the pool for one corporate event during the Summer season
• Your organization will be included in all pool-related mailings (newsletters, programming guides, etc.)
• You’ll receive recognition in all pool-related communications, including print, social media, website, microsites, apps, supplier/staff communications, videos, advertising, etc.
• You’ll receive click-through links to designated landing pages through all pool-related electronic communications and website

Additionally, we’ll sit down with you to brainstorm other activation ideas that you can leverage with your sponsorship, to make the most out of those sponsorship dollars!

Perimeter Fence Banner Ad
(A 1-year agreement)

Here’s an affordable way for your organization to gain exposure at the Avon Aquatic Facility!  These 4-foot x 8-foot, durable banners adorn the fencing surrounding the facility, where sunbathers hang out with their groups.  They’re placed throughout the perimeter of the facility for maximum exposure.

Your sponsorship is more than just a sign on a fence!  You’ll be included in all pool communications, plus you’ll be able to display your products and services at the pool on designated “sponsor days” during pool hours!

Get creative and link your banner ad to a landing page on your corporate website where you can host a contest, promote a “swimmers-only” special, or download a coupon onto a patron’s cell phone to use at a later time.

In addition to branding, exposure and promotional opportunities, here’s a sample of what else a partnership with the Pool provides:

• Hi-visibility brand exposure among the 80,000 people who visit the Pool every year!
• Free ad year-round on the Pool sponsorship web page at http://avonpool.com/sponsor-deals/ !
• Free inclusion in the Pool E-Newsletter, sent regularly to 3,000 Avon Residents!  [SAMPLE]
• Free company table at the Pool’s Opening Day Resident Celebration late May or early June next year!
• Free exhibit or display table to interact with patrons during the swim season!
• Let’s get creative!  If you have ideas on how to enhance the visitor experience at the Pool, we’re all ears!

Promenade Deck Weekly Sponsor
(A 1-week interactive sponsorship)

Your company will be the first thing visitors see as they walk through the front entrance to the Pool!  This one-week sponsorship is an affordable way to showcase a product or service and integrate it into your marketing blitz!

Brand Exposure

• Company logo showcased via a 4′ x 4′ decal on the deck at the front entrance

Additional Exposure

• Your organization will be showcased on the Pool website, and mentioned in the Pool’s weekly social media page.

Value-Added Benefits

• You’ll receive 5 day passes good for your sponsorship week
• Cross-promote your offer to pool patrons through your own social channels
• You’ll receive click-through links to designated landing pages through all pool-related electronic communications and website

Additionally, we’ll sit down with you to brainstorm other activation ideas that you can leverage with your sponsorship, to make the most out of those sponsorship dollars!

“The [ABC Company] Lazy River Activity Area”
(A 10-year agreement, pending completion of activity area)

Your company will be hard to miss as tens of thousands of visitors lazily float by your monument sign gracing the island in the middle of the Lazy River named for your organization.

Brand Exposure

• Company name/logo showcased in the middle of the Lazy River Activity Area

Additional Exposure

• Your organization will be included in all pre-opening media & publicity (print, web, outdoor and/or broadcast media)

Value-Added Benefits

• You’ll receive 10 complimentary pool season passes to give away as a promotional tool
• Your employees will receive a 10% discount on pool passes
• You’ll have the right to use the pool for one corporate event during the Summer season
• Your organization will be included in all pool-related mailings (newsletters, programming guides, etc.)
• You’ll receive recognition in all pool-related communications, including print, social media, website, microsites, apps, supplier/staff communications, videos, advertising, etc.
• You’ll receive click-through links to designated landing pages through all pool-related electronic communications and website

Additionally, we’ll sit down with you to brainstorm other activation ideas that you can leverage with your sponsorship, to make the most out of those sponsorship dollars!